I spend 20+ hours/week analyzing the email funnels of 6 & 7 figure creators—so you can steal their money-making tactics in 10 minutes or less.
My favorite creator on X right now:
The Ad Professor.
It’s a pseudonymous account that’s been posting sick marketing content (and growing pretty quickly) over the past few months.
I’m completely obsessed with his work.
In fact, my idea of creating a niche pseudonymous account/newsletter talking exclusively about email marketing was inspired largely by him.
So this week, I decided to analyze and break down his lead magnet/newsletter funnel to see if his email marketing was as good as his content…
And turns out, it’s even BETTER.
So in today’s Funnel Breakdown you’re going to get:
So, strap in and let’s go!
Let’s start by breaking down the Professor’s landing page.
This is easily the best lead magnet/newsletter landing page I’ve seen this year.
So many small (but super smart) tactics worth stealing here.
For starters, he’s able to get your attention with a 3-word headline, implying your advertising is broken (and you might be wasting $$$ as a result).
And granted, the headline could be more specific and attract a more targeted audience—but that’s okay because, as we’re going to see shortly, he’s using a quick survey to segment (and qualify) his audience right away.
Then, in the sub-headline, he tells you exactly what you’ll get in just 3 bullets.
But that’s not it—he also assigns a monetary value to each of the things he’s “giving” you, increasing the perceived value (and the urgency) of opting in.
The best part, though, is how he completely reframes the sales call.
Instead of hiding the fact that he eventually might invite you to hop on a call with his team (like most marketers do), he positions it as a benefit you get when you sign up.
Then, he puts a $10,000 price tag on it.
And finally he adds scarcity and exclusivity with a disclaimer:
“Only a few slots available a week. We will add you to a waiting list and winners will get notified by email.”
Brilliant.
And in case you're still not sold on signing up after reading these first 2 sections, he also includes a quick “what to expect” bulleted list underneath the sign-up box.
Here, he makes the benefits of the “offer” even more tangible by listing out the “assets” you’re going to get as part of his free advertising course and re-emphasizes the value (and the scarcity) of the 1:1 strategy call:
🤌🤌🤌
And in addition to having phenomenal copy, the page nails all the other “must-haves”:
After typing up your email and hitting the subscribe button, the Professor redirects you to this Thank You page with a segmentation survey:
But he doesn’t just ask you to answer the questions.
Instead, he explains that by answering the questions, he’ll be able to “personalize things for you.”
These are the 6 questions he asks:
Now if you pay enough attention to these, you’ll realize another smart thing he’s doing:
He’s using this survey as a way to not only segment his email list (and personalize things), but also as a way to pre-qualify subscribers.
Remember the “we will announce the consultancy call winners” disclaimer?
Guess who’s “winning” the chance to have one of these calls…
Yup, people who respond the survey AND meet certain criteria.
The only caveat here is that 6 questions might be a little too many questions. (I usually recommend asking 3-5 questions max.)
So, I’d be curious to see what’s the completion rate for his survey.
Lastly, once you answer all the questions, he sets expectations (again) and hypes up the fact that you just joined his email list (while injecting a little bit of humor).
Once again—masterfully executed.
Next, let’s take a look at the Professor‘s welcome email.
His email is short and sweet.
And it can be broken down into 3 sections:
But there’s also a subtle tactic in play here that’s worth pointing out:
Instead of sending you the usual (boring) “click here to confirm your subscription” email, he sends you his welcome email right away.
But in this email, he includes a button to get the first freebie.
And when you (as a reader) click the button, you’re essentially taking an action that confirms you’re a real human.
This is a great way to do a “double opt-in” without adding friction to the experience of the real humans that really do want to read your stuff.
Last but not least, let’s take a look at the Professor’s first freebie.
When you click on the “Read Now” button, you’re redirected to a “public” ConvertKit broadcast.
If you’re not familiar, this is a cool ConvertKit feature that allows you to share emails you’ve sent to your list as if they were a blog post.
I think this is the first time I see someone using this feature to deliver a freebie, but it’s actually pretty smart.
This means that if someone shares this link with a friend or a colleague, and the person who was forwarded the link enjoys the read, they can easily sign up for the Professor’s newsletter…
AND easily share the link again.
Which in turn creates an amazing flywheel.
The only thing is that he’s not asking (or somehow incentivizing) people to share the link.
So that’s definitely a small upgrade that could go a long way in increasing shareability.
And that’s a wrap!
As usual, we covered a lot and there are a bunch of tactical golden nuggets in this Breakdown.
So I’m going to quickly recap them all below so you can get a quick refresher and decide which one of these nuggets you’re going implement in your own funnels this week.
Boom—now the ball is on your court!
Which of these are you going to implement over the next week?
Hit reply and let me know!
Also, if you have any follow-up questions after reading this issue, be sure to let me know too!
I’m here to help :-)
Until next week,
~The Email Marketing Ninja
By The Email Marketing Ninja
I spend 20+ hours/week analyzing the email funnels of 6 & 7 figure creators—so you can steal their money-making tactics in 10 minutes or less.
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