🥷🏻 400,000 followers, leaky funnel?

Over the past 2 years, Ruben Hassid has:

Built a 400,000 LinkedIn following
Grown his newsletter to 40,000 subs
And launched multiple successful digital products

However…

After spending a few hours analyzing his funnel, I noticed his landing page has some serious leaks.

So, I challenged myself to rewrite Ruben’s landing page copy as if he’d hired me to do so.

And in today’s edition, I will walk you through each of the upgrades I made as well as the rationale behind them.

That way, you can:

Better understand the landing page mistakes Ruben was making
And accelerate your own newsletter growth

Ready? Let’s dive in.

Upgrade #1: The Headline

Ruben’s current headline is a 4/10.

The good news?

It speaks to some sort of benefit/outcome.

The problem?

The “outcome” he promises is vague.

Instead, we want to make it extremely clear what it is people will get from Ruben’s emails.

After reading a few of his recent issues, I noticed most of his content aims to help people:

Use AI to speed up their content creation
And ultimately accelerate their LinkedIn growth

With that in mind, I wrote a more clear & compelling (but still realistic) headline for his LP:

“Fast-track your LinkedIn growth with proven AI strategies.”

Now, here’s an important caveat:

We could obviously make this “promise” way more specific, tangible, and compelling.

However, you want to make sure you can actually deliver on the promise you’re making.

For example, a more compelling landing page headline could be:

“How to use AI to get 10k new LinkedIn followers per month (while only spending 90 minutes/week on content).”

But, will Ruben’s newsletter deliver on that promise?

Probably not—at least not in its current form.

Upgrade #2: The Sub-Headline

Ruben’s sub-headline starts off strong…

But then he makes it all about himself & forgets to tell the reader what’s in it for them.

So I kept the first sentence from the original copy, which is solid.

But tweaked the second one to be more focused on what the reader will get.

Here’s the new version:

Another thing I did?

I added an “objection busting” blurb at the end of this section.

Why?

Because when someone lands on your landing page, they instantly come up with a bunch of reasons to NOT sign up for your newsletter.

(This usually happens subconsciously, btw.)

So to maximize your opt-in rates, you need to address your readers’ biggest objection somewhere in your copy.

Now, I am no AI expert.

So I am not sure if that specific objection is the biggest objection of Ruben’s audience.

But even if it isn’t, that’s better than not doing any objection handling at all.

(I also upgraded the formatting of that whole section so it’s easier to read.)

Upgrade #3: The CTA

Out of all the upgrades I am breaking down here, this is the lowest impact one.

However, if we are revamping the page, we might as well beef up this part too, right?

So, let’s take a look at Ruben’s CTA copy:

Honestly, this is OK.

However, we can take it to the next level by:

Adding social proof to it
Calling out the type of person Ruben’s readers are looking to become

So with that in mind, I rewrote his CTA to:

“Join 40,000 AI LinkedIn Creators.”

Now, let’s put it all together!

Here’s how Ruben’s original landing page looked again—and how the new, revamped version looks:

By implementing these tweaks, Ruben could easily get a 5-15% boost in his opt-in rates.

So, let’s hope he sees this & puts into practice!

Now it’s your turn:

Which of these upgrades are you going to implement on your own landing page?

Click the image below (or this link) to head to LinkedIn version of today’s email & let me know.

And if you’re not on LinkedIn, that’s okay - you can also hit reply and let me know via email :)

Either way, I look forward to hearing from you!

Daniel

Chief Funnel Ninja